AEP Updates TV Campaign

The commercials, featuring original music, are tailored for each operating company.

(Story by Betsy Sewell)

AEP is bringing Boundless Energy to life this week with the launch of updated commercials on local cable and television networks across its service territory. The ads feature existing footage, but convey a new message.

“As we launch our new brand, we want to acknowledge our history while also expressing to the public our excitement for the future,” said Teresa McWain, director, AEP Corporate Communications.

The commercials, featuring original music, are tailored for each operating company. They highlight footage of the local communities as well as some of the employees from the existing ads, and the voiceover gives a nod to the unique qualities of the different regions within AEP’s footprint. The overall theme of the ads is one of togetherness and improving communities and lives.

“The spots tie in really well to AEP’s new vision of powering a new and brighter future for our customers and communities,” said McWain. “The goal is to convey our new position and brand to our customers as a bit of a teaser, prior to creating a new campaign later this year.”

Commercials began airing on local cable and television networks March 27. Ads also will begin running in local newspapers April 9, but will use the existing campaign updated with new logos. The teaser commercials will continue to air through the summer in rotation with the current ad campaign. A new integrated campaign is expected to launch in the fall.