AEP relaunches public safety campaign
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| The public safety campaign includes local television, cable television and online media placements through November |
(Story by Teresa McWain)
Advertisements began airing across AEP’s 11-state service area last week to alert AEP customers to work safely when tackling outside home projects. The public safety campaign includes local television, cable television and online media placements through November.
The ads are produced in English and Spanish for select markets, and are aimed at do-it-yourselfers who may clean gutters, repair roofs or plant trees and shrubs. The campaign also includes messaging aimed at children featuring Safety Spokesbug Louie the Lightening Bug® who shows children how to be safe around electricity.
The campaign reminds customers to call the nationwide, 811 number to have underground wires marked before digging and to be aware of overhead lines during any maintenance or construction projects around the home.
The campaign was branded for all AEP operating companies. View the ads on our external website.
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