Economic development shines brightly in new TV ad

AEP Ohio’s Economic Development group developed a 30-second television ad that will air in the Columbus and Lima television markets Oct. 31–Nov. 19. The ad is titled “AEP Shining Brightly” and is designed to promote economic development in the company’s service territory.

AEP Ohio’s Economic Development group developed a 30-second television ad that will air in the Columbus and Lima television markets Oct. 31–Nov. 19. The ad is titled “AEP Shining Brightly.”

“We produced this ad to highlight our success in supporting Ohio’s economic recovery,” said Tim Wells, AEP Ohio economic development manager. “When businesses seek to relocate to Ohio, or expand their operations here, they need to have confidence that they have a foundation of reliable, affordable electricity from AEP Ohio.”

The ad begins with video of a factory and other business and residential scenes. A narrator’s voice explains, “Every day we turn the lights on across the state….” The ad goes on to highlight the company’s contribution to the state’s economic revival. At the end of the ad is a web address – AEPOhioforJobs.com – that links to the Ohio page on AEP’s economic development website.

“We are experiencing a successful year from an economic development standpoint and we want to maintain that momentum,” said Wells.

The ad, targeted at adults ages 35-to-64, will appear on various cable television channels and on the Columbus Dispatch website.